Friday, March 12, 2010

Awesome car advertisement collection

Engineered for a Lower Impact on the Environment

Traffic-Accident-o.jpg

Getting There is Just as Fun

Creative Auto Ads

Animal Technology

Creative Auto Ads

Monroe Shock Absorbers

Creative Auto Ads

If the Landscape Bores You, Change it

Creative Auto Ads

Clio by Rip Curl

Creative Auto Ads

Phonies Can Cause Serious Damage

Creative Auto Ads

Earth Covering

Creative Auto Ads

Elephent Driver

Creative Auto Ads

Hello Sunshine

Creative Auto Ads

Flexible Spacious for Executive

Creative Auto Ads

The World’s Most Technologically Advanced Heat Control

Creative Auto Ads

Let’s Mini

Creative Auto Ads

Make It Faster

Creative Auto Ads

Malicious Roads Don’t Frighten It

Creative Auto Ads

Open During the Summer

Creative Auto Ads

Performance Enhanced

Creative Auto Ads

Be Prepared to See Things Differently

Creative Auto Ads

Ready for the Weekend With You

Creative Auto Ads

There is a Farm in the Car

Creative Auto Ads

Touareg. Gets You to Unusual Places

Creative Auto Ads

Gripping Performance

Creative Auto Ads

Engineered for a Lower Impact on the Environment

Creative Auto Ads

Wash Me

Creative Auto Ads

Yeti. Love it on the Rocks

Creative Auto Ads

New Prado. Amazing from Every Point of View

Creative Auto Ads

from designcow.net

Sunday, March 7, 2010

Görtz Shoe Box – Doll’s House Aus Schuhkarton wird Spielkarton

red dot: best of the best (Packaging)

red dot award: communication design 2009


On the act of seeing in the light of his art Picasso once said that he tried to unlearn everything that his brain told his eyes about what they had to see. Because when one looks at a chair, it will automatically turn into a chair. And when seeing a reflection, one knows immediately that it is not the real object, because it is only a reflection. Picasso wanted to defy this mechanism and see things the way they appear in the instant of looking itself.

To see old things in a new light is pivotal in all of creativity. The shoe box as a play world too expresses an unveiled view of the familiar: a rather generic shoe package turns into a small universe telling fascinating stories. Each box shows on its inside surface either a swimming pool, a fashion show, an urban jungle or a concert stage setting depicted with rich details in such a way that they are very attractive, especially to children. Each box can either function as a play world on its own or be attached to the others, since the four worlds can be connected via staircases and doors. The particular innovation of this shoe box reveals itself as a benefit that is completely disassociated from its initial function as shoe packaging. Furthermore, the entire packaging is environmentally friendly.




head of marketing

Michael Jacobs

head of advertising

Evelyn Chroust

design

gürtlerbachmann Werbung GmbH, Hamburg

creative direction

Uli Gürtler

art direction

Veronika Kieneke

text

Jens Ringena

Daedanhan Kong The Great Bean

red dot: best of the best (Packaging)

red dot award: communication design 2009

Enormously high demands are made on the discipline of packaging design today: a well-designed and successful package must be not only functional – meaning that it is easy to handle, stackable and solid – it must also appeal to consumers on an emotional level. It must stand out at a glance among many competing products and simultaneously ensure the recognisability of the brand. Finally, the package needs to convey its content as intuitively as possible and have been produced in compliance with sustainability criteria. The designer of a package thus has to possess the skills of both a communication designer and a product designer.


How all these various demands can be fulfilled at the same time is successfully illustrated by the packing for a soybean milk drink. The ergonomically designed glass bottle is inspired by the shape of soybean pods and their softly rounded seeds, thus immediately hinting at the drink’s main ingredient. In addition to the bottle shape, the choice of recyclable packaging materials too reflects the untreated and natural purity of the drink. Together with its plain and reduced typeface on the green film coating, the package communicates a clear and concise overall message that helps the product to be perceived as a contemporary drink.


design

Woongjin Foods Co., Ltd., Seoul
Choi Jin-Gyu, Lee Sang-Hee,
Lee Mi-Hyeon

andy pong design