Whole Earth is one of Royal Wessanen’s health food brands. While the market share of organic food kept growing in the UK, the pioneering brand Whole Earth (1967) started losing its original market position. In order to restyle the packaging of this authentic, organic brand an evolutionary approach was chosen with a clearly contemporary feel. The Whole Earth cans are icons within their product range. In line with the brand’s origin, the solution fits the visual language in the organic soft drinks market. The cans carry bubbly product names such as Sparkling Delicious Cola or Zesty Lemons with different colour concepts for each taste. The organic ingredients are highlighted through ample labelling space.
design : VBAT_Amsterdam, Thea Bakker_Eugene Baygraphic design : Alison Sauter
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