Monday, May 25, 2009

Yellow Way – Reappropriation in the field of Packaging Design

red dot award: communication design 2008 : packaging


The “Yellow Way” project contributes to the discussion about material aesthetics and material culture in packaging design. Industrially manufactured materials were examined with the aim to integrate them in the design of cosmetic packaging. Following the design process in so-called “informal economies”, the central question arose: what chances and potential do exist for a draft if materials are used that were originally intended for another purpose? These material transformations resulted in fully-fledged products that may find a place on the shelf of a sophisticated boutique.



design : Bernhard Dusch, Berlin
photography : Manfred Schnoedt
technical support : Sheffield Hallam University, aculty of Arts, Computing, Engineering and Sciences

1 comment:

Anonymous said...

Short delivery time: Sample lead time: 3~5 days in general; Production lead time: 45 days for official purchase order after the cosmetic bottle sample approved. plastic lotion bottles

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