Super Ring Tomato flavour

Super Ring 乳酪環,由東方食品工业製造，是我從小就最喜欢吃的零食之一。很高興有機會重新設計這個超級零食。

客戶要求重新創造一個新的形象，使它更加年轻化和有趣化但却不能太過誇張。因此，他们决定推出一个全新的風味_番茄风味，以测试市场。唯一的要求是，他們仍然需要保持原來的品牌商標，因為它已經是亞洲众所周知的品牌。

这是我的設計概念：
美味的乳酪環和新鲜番茄各自飛舞。我大膽利用黑厚的畫筆線條帶出動感的氣氛使整體更有活力。背景我使用一個看起來比較像番茄红色的PANTONE色彩，和背後的曝光点，以使其更加熱鬧。

設計過程中我发现一个小問题，就是產品的银色商標無法達到好的效果。它使用了“留白”的方式印製在鋁箔纸上，當產品被挂在超级市场的架子上，它可能很難清楚的顯示產品的商標。商標就像是產品生命，讓消费者知道你的产品品牌是非常重要的。

因此，我將其更改为三维，亮白色的，厚黑的阴影和白银邊的線條，使其更加明顯突出起來解決這個問题。幸運地，客户接受了這個概念。客户對這新的形象很滿意。
Super Ring, a cheese ring that’s manufactured by Oriental Food Industries, is one of my favorite snacks since I was a child. Is glad that I have an opportunity to redesign this super snack.

The client would like to create a new attitude for this product, to make it more young and fun but not too over. So they decided to come out with a new flavor – tomato flavor, to test the market. Only requirement is they still need to maintain the same logo, which is the well know signature brand in Asia.

This is the design I create:
The delicious super rings dancing and flowing around with a fresh tomato, both wearing a strong bold "movement" stroke outline, to make it look livelier. The background I use a pantone color, which is look like a tomato red and the exposing dot behind to make it even more happening.

The problem I found is the silver logo can’t work well in the current packaging. It used a process “blank” printing on foil paper; it may not read clearly when the product is display on the rack in super market. This is very important to let’s consumer know your product brand.

So I decided to change it to 3D, bright white, bold shadow and silver outline to make it stand up to solve this problem. Luckily, the client accepts the idea; they're pleased with the final result.

design : andy pong