best of the best_communication design 2008
Textiles with sunblocking protection, an equestrian waistcoat with an integrated airbag protection system, or a heated bicycle courier vest with a navigation system – digital technologies and fashion grow ever closer together, and today’s sports, leisure and medicine can no longer be imagined without “smart clothes”; that is, intelligent pieces of apparel with integrated electronic components. With the adidas_1, the “first intelligent shoe”, the cushioning system is controlled by a sensor and a magnet which automatically adjust the cushioning via an enginedriven cable system while the user is running in them.
The packaging complements the shoe in a well thought-out manner: it reflects the shoe’s nature in terms of design and technology by surprising in the shape of a multidimensional “wing-design box” with interesting details and distinguishing itself through a reduced and elegant aesthetic. When the box is opened via the two self-locking spread wing panels, the shoes fold out elegantly on both sides of the box, conveying the quality of their dynamics immediately. Additional innovative features such as a transportation clamp system, a smart fixation device for multiple shoe sizes and a removable tool box compartment with integrated handle further illustrate the aspect of intelligent technology.
design: adidas AG, Herzogenaurach, Simone Duda
agentur meixner : jaeckel, Gremsdorf, Herbert D.J. Bartl
art direction: Simone Duda
adidas Micropacer
Textiles with sunblocking protection, an equestrian waistcoat with an integrated airbag protection system, or a heated bicycle courier vest with a navigation system – digital technologies and fashion grow ever closer together, and today’s sports, leisure and medicine can no longer be imagined without “smart clothes”; that is, intelligent pieces of apparel with integrated electronic components. With the adidas_1, the “first intelligent shoe”, the cushioning system is controlled by a sensor and a magnet which automatically adjust the cushioning via an enginedriven cable system while the user is running in them.The packaging complements the shoe in a well thought-out manner: it reflects the shoe’s nature in terms of design and technology by surprising in the shape of a multidimensional “wing-design box” with interesting details and distinguishing itself through a reduced and elegant aesthetic. When the box is opened via the two self-locking spread wing panels, the shoes fold out elegantly on both sides of the box, conveying the quality of their dynamics immediately. Additional innovative features such as a transportation clamp system, a smart fixation device for multiple shoe sizes and a removable tool box compartment with integrated handle further illustrate the aspect of intelligent technology.
design: adidas AG, Herzogenaurach, Simone Duda
agentur meixner : jaeckel, Gremsdorf, Herbert D.J. Bartl
art direction: Simone Duda
best of the best_communication design 2008
Due to its innovative technology the Micropacer sports shoe took a pioneer position already in the 1980s. The packaging for the limited edition has a foil cover with mirror effect and is foldable after removal of the sleeve. The shoes are embedded in a foam cushion. That way, the retro model should remain a must-have item for sneaker maniacs of any age 20 years after it came on the market.
design: adidas AG, Herzogenaurachart direction: Simone Duda
structural design: Agentur Meixner : Jaeckel
2 comments:
thanks for sharing this very interesting post
cushion running shoe
You always welcome!
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