Ad War : BMW vs Audi

BMW Ad congratulating Audi

Audi Ad congratulating BMW

Subaru Ad congratulating BMW and Audi

The Bentley response to the BMW Audi
and Subaru ads congratulating each other

then...

This is pretty funny actually. Audi came out with a billboard that targeted BMW directly saying “Your move, BMW”.

BMW responded and placed a billboard close
to Audi’s replying “Checkmate”.

Audi totally set themselves up for that.

Audi responds to "Checkmate".

That is the result of Audi’s marketing team’s hard efforts to counter the BMW M3 “Checkmate” ad. Like many of the entries submitted, the Audi R8 features (not a bad idea). But the ad itself; well as I’ve said before, how do you top “Checkmate”? You don’t. So the results are questionable, to say the least. “Check your luxury badge, it may have expired” (?) What is that supposed to mean and what does it have to do with chess? Nothing, apparently.