Monday, May 18, 2009

Delicatessen Oil

red dot award: communication design 2008 : packaging

The aim was to design a packaging for the chili-, garlic- and truffle-flavoured delicatessen oils of the Mini Garage Winery company, which matches the “garage” concept. Since winemaker Anthony Hammond produces his delicatessen foods in a former tractor garage each of his products expresses this garage character. The types of oil are not only named after motor oils (Radical, Turbo and Ultra) but also present themselves in an adequate packaging: an oil can.

design : Kolle Rebbe Werbeagentur GmbH/KOREFE, Hamburg
creative direction : Katrin Oeding
art direction : Reginald Wagner, Lisa Kirchner
graphic design : Annika Richter
text : Katharina Trumbach

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