Wednesday, May 20, 2009

Osram Cushion

red dot award : communication design 2008 : packaging

The new packaging of the Osram energy-saving lamps focuses on environmentally friendly material and a form that is innovative in this segment. Thus production expenses and disposal volume are reduced: the green promise of the product is also transported through the packaging. The space-saving shape allows placing up to 35 per cent additional lamps. The packaging can be stored in an standing or hanging position; the lamps can be tested in the closed packaging. The design communicates energy-saving aspects and makes concise statements about quality differentiations.

design : Lothar Böhm GmbH, Hamburg Christine Lischka, Susanne Holm

No comments:

andy pong design