When the package is opened the image of a camera pops up. With the characteristic sound of a camera shutter, the consumer experiences inspiring surprises when unpacking the product. The accessories and handles are cleverly arranged to naturally reflect easy usage and also add excitement. The outside sleeve made of environmentally friendly paper shows the details of the camera lens, catching the eye of the consumer and also underlining the function of the five-megapixel camera.
design : LG Electronics_Seoul : Byung Jin Oh, Young Mi Yoon
graphic design : Sang Yun Lee, Jung Eun Lee
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